Basic Convepts of Internet Marketing

The basic concepts for understanding the role of marketing , conceptualized from the perspective of an economy highly interactive and global dynamics .Of course for better understanding the reader will define a set of concepts that give you the corresponding theoretical framework.Strategic Marketing: the function whose purpose is to guide the company into attractive economic opportunities for her, that is completely tailored to their courses and their know-how, and offer growth potential and profitability .The marketing strategy is to choose the market , the goal and the creation and maintenance of the marketing mix that meets the needs of the consumer with a product or service specific.Marketing: consists of activities, both individuals and organizations , to facilitate and stimulate trade within a group of dynamic external forces.In this way they interrelate producers, intermediaries consumers in their ability to exchange goods and services that meet specific needs.Marketing is the process of planning and execution of concepts, pricing , promotion and distribution of ideas, goods, services to create exchanges that satisfy needs and goals of the organization .Department of marketing: to act as guide and leader of the company to the other departments in the process of developing, producing, complete services and products that consumers demand.The marketing department should not present should only be done in conjunction with other departments within the organization .Research and analysis , is critical to know the market objective , opportunities and threats, marketing objectives, strategies and tactics.Business review: to be able to sort mercadológica variables must be clear business concept and characteristics of products or services that have in the context of the competition .Market Review: It is essential to know the size of the target market, its structure , competition, seasonality, unmet commercial efforts will be directed appropriately.Environmental factors: environmental factors delimited as those involving political, economic, social, technological.They are called the environment as these are outside the company .SWOT: Strengths, weaknesses, opportunities and threats.Widely known and known as model of Porter.As a simple reminder understand as threats and opportunities are determined by forces outside the company as well as the strengths and weaknesses are an integral part of the company.Marketing mix, possibly one of the best known phrases in the field, remember that comprise the 4 p, price , product, promotion and place or distribution.Price : is the value that money has a product or service.It is said that a price must have quality to match, meaning that the transaction must be balanced.There are different pricing strategies, pricing premiuim, penetration, economic, price skimming, psychological price.Distribution: The process by which the product or service reaches the consumer's hands.To achieve this there are intermediary distribution channels such as wholesalers, agents, retailers, internet and more.Life Cycle is the procedure of introduction , growth, development , maturity and death of a product or service.Promotional mix: they understand how all the tools available to the process of communication mercadológica